- Selected Sites
Mother Vegas
When the top Las Vegas VIP service wanted to go digital, they engaged Decision Counsel to produce their online presence. Mother had worked with DC on several Las Vegas projects and wanted to engage a firm that understood the Vegas VIP market.
Working with the Mother team, we built a content strategy designed to educate VIP customers on the realm of possibilities. We encouraged users to expand their functional requirements such as table reservations and VIP passes into a lifestyle choice. The user is encouraged to explore the Vegas lifestyle and embrace the opportunity to live in the “big time.”
Mother offers the richest VIP offering in Las Vegas with access to 23 of the top nightclubs guaranteed and table service at some of the top night spots in the world. As their tag line reads: “Nothing is impossible” – it just costs more.