HEXX at the Victoria’s Secret Fashion Show

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HEXX chocolate & confexxions (www.hexxchocolate.com) was a pink carpet hit at the Victoria’s Secret Fashion Show today, where the boutique brand made its debut as an official sponsor of the glamorous New York City event.

As models like Adriana Lima, Jasmine Tookes and Romee Strijd got their hair and makeup done backstage, they sampled HEXX’s dark chocolates, made from “bean to bar” showcasing the flavor profiles from various regions like Ecuador, Peru, Guatemala, Tanzania and Madagascar. The chocolate was also in the models’ gift bags, which contained a mix of fun items to thank them for their participation. Many of the models were walking in what is the world’s most high profile fashion show for the first time.

Lima took an immediate liking to the Ecuadorian chocolates, and shared her excitement with her fellow models about finding a chocolate that, as a vegetarian, she could indulge in.

HEXX chocolate & confexxions at Paris Las Vegas marks Nevada’s entry into the exclusive world of authentic chocolate making. In true bean-to-bar form, HEXX uses cacao beans sourced from the best farms located 20 degrees north and south of the equator, and transforms them into craft chocolate showcasing the flavorful varietals of different regions and growers around the world. Unlike many other types of chocolate, HEXX’s chocolate is created from only two ingredients: cacao beans and organic palm sugar. Guests may watch and experience the process of chocolate making at the chocolate counter, Twenty XX Degrees, accessible through both the restaurant and retail shop.


1. Victoria’s Secret Angel Adriana Lima posing with HEXX chocolate backstage at the 2015 Victoria’s Secret Fashion Show

2. Victoria’s Secret models Romee Strijd, Maude Welzen and Sanne Vloet sampling HEXX chocolate backstage at the 2015 Victoria’s Secret Fashion Show

3. Victoria’s Secret Angels Jasmine Tooks and Rachel Hilbert enjoying HEXX chocolate backstage at the 2015 Victoria’s Secret Fashion Show